Stirling is a vibrant city in Central Scotland, full of culture, history and architecture. It is also a city with a plan. See Stirling’s History Timeline.?


The website was established?in 1994 to promote all that Stirling had to offer to live, work, invest and learn.? Since then digital technology has changed significantly with social media, mobile devices and super-fast WiFi.??For almost 25 years the website has promoted local businesses using a paid subscriber business model to fund the costs of maintenance and updating.



The independent, commercial approach to running meant the digital content did not reflect the reality of the real world. This is a common problem for? Destination Management (DMO) websites aiming to promote all that a location has to offer; and the reason we have changed our ethos and business model. We’ve redesigned the website the way we believe it should be built and used for the benefit of everyone with an interest in Stirling.

Town Centre First Principle

This website follows the Town Centre First Principle. Towns are challenged continually by changes to the way we do business ? whether this is loss of industry, manufacturing or shops, or changes arising from technology and digital connectivity. The aim is to support towns to adapt to these changes, so that they continue to meet the needs of residents, businesses and visitors. Sustainable regeneration of our towns can only be achieved through collaboration and investment which include or are led by local communities [Source].


Our aim is to considerably improve the user experience on by implementing the following:-

1 Provide accurate information about all businesses by type in categories and sub categories to reflect reality at any moment in time.

2 Provide a fully comprehensive, hyper local, information resource that?s continually updated.

3 Explain who all Stirling main stakeholders are and how they relate to each other.

4 Generate meaningful engagement with the local community.

5 Provide a genuinely trusted information resource that will be valued by local people and visitors for current and future generations.

Business Model

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